Do this right to
dominate your day.
On the hierarchy of health, sleep trumps almost everything else!

It’s the time when the body and brain detox, recover, rebuild and restore. We can go many months without food, a few weeks without water, but only a few days without sleep. Even a single night of poor sleep can take several nights worth of good sleep to overcome.

Start sleeping right to unleash your most dominant form.

Benefits of prioritizing your Sleep


Sleep restores the body and improves energy levels, which has a positive impact on your mood, mental acuity, cognitive performance, and overall well being.


Lack of sleep has been linked to cognitive decline and an increased risk of conditions such as Alzheimer’s and dementia.


When you sleep your heart rate slows down, heart rate variability increases, and blood pressure decreases, therefore the heart and vascular system are able to rest and recover. Alternatively lack of sleep can be linked to an increased risk of heart conditions such as heart attack, heart disease, and heart failure.


Poor sleep can wreak havoc on your hormone production, especially growth hormone and testosterone. Want to dominate in the gym? Then dominate your sleep!


Bad sleep increases insulin resistance which is a leading cause of metabolic syndrome.


Poor sleep goes hand and hand with poor immune function as cortisol levels remain high, preventing cholesterol synthesis and vitamin D production. Want to be resilient and able to fight off disease? Prioritize your sleep!

How to implement Sleep

  • Prioritize morning sun exposure (at the same time everyday) to regulate your sleep & wake cycles.
  • Create space for rest and recovery by finishing your last meal 3 to 4+ hours before bed.
  • Get connected (to the ground) -- Plant your bare feet directly on the earth.
  • Reduce electromagnetic frequency (EMF) exposure. Put the phone in airplane mode. Turn off the wifi (use a timer to turn off / on). If you're a true primal, suspend electricity to the room (flip the breaker).
  • Set your thermostat between 64 and 68 degrees.
  • Use blackout curtains and blackout blinds.
  • Use Himalayan salt lamps at sunset instead of regular lighting.
  • Wear UVEX safety goggles at least 2 - 3 hours before going to bed.
  • Shut your mouth and breathe through your nose.
  • Consume REST, The Fittest sleep optimization product, 30 minutes before bed.
  • Get rid of the off gassing, synthetic mattress. Sleep on wool, cotton, or better yet, the floor.
  • Prioritize nose to tail, bones to blood, horn to hooves nourishment for vitamin A (and so much more). Bioavailable vitamin A (retinol), found exclusively in animal foods, regulates our genes and circadian rhythm. Vitamin A plays an essential role in helping us fall asleep on time, get high quality sleep, and wake up ready to dominate the day.

Want More?

For more information on how to improve your sleep, email us at

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