We believe every person holds within them the capacity for greatness… to become the fittest version of themselves. That said, no one can do it alone.
Asking for help is an indication of courage, strength, and ambition.

TAKE MASSIVE ACTION.

Work with one of our Performance Experts, free of charge.

Our
badass
Vision.

We were once the fittest version of ourselves,
descendants of the baddest mammalian predators that ever lived.

In the modern world, we choose “progress” in the form of processed foods and pencil-pushing desk jobs, over nutrient-dense foods (nose-to-tail nourishment) and hard work (voluntary physical resistance). Our barbaric forefathers intuitively and selectively prized these ancestral practices to build strength, power, and earth-conquering dominance.

To be certain, this is how our great ancestors fueled their exhaustive efforts... blood burning, can't breathe, heart racing, I'm-gonna-die, efforts.

In modern times, we have access to copious comfort controls and choose to avoid the nourishment and struggle that once made our species strong. Since we've abandoned these ways, the modern world has left us malnourished with an epidemic of declining strength.

What is to
become of our legacy
in a world of less?

The solution is to recreate our ancestral environment (nourishment, struggle, sleep, sunshine, etc).

It’s time we honor our ancestors by putting back in what the modern world has left out… to reclaim the fittest (strong, lean, and healthy) version of ourselves.

strive until your blood burns
strive until your blood burns
strive until your blood burns
strive until your blood burns
strive until your blood burns
Trident that is red

Top 5 Lifestyle TenEts

Diamond icon that is empty insideDiamond icon that is red

Nose-to-tail, bones and blood, horns-to-hooves nourishment

Diamond icon that is empty insideDiamond icon that is red

Struggle / mechanical loading (programming)

Diamond icon that is empty insideDiamond icon that is red

Sleep

Diamond icon that is empty insideDiamond icon that is red

Sun / Grounding

Diamond icon that is empty insideDiamond icon that is red

AvoidING dangers

Our purpose is to unleash the WARRIOR within you by providing the tools you need to:

PRIORITIZE.
EXECUTE.
DOMINATE.

JOIN THE FITTEST EMPIRE:

Follow our functional strength & conditioning workout program for all levels. The Fittest workouts are designed for you to increase muscle mass, improve your movement patterns and create unstoppable momentum.

Feasting guidelines fit for royalty. The Fittest meal plan is designed to nourish & support your fundamental health, while optimizing your gains & performance. Learn how to fuel your exhaustive efforts with high quality foods. You are what you eat.

A protocol to protect and defend the single greatest tool you have for restoring body and mind… sleep. The Fittest Sleep Protocol is designed to optimize the quality of your sleep. You should sleep harder than anyone else you know.

Take massive action, create unstoppable momentum, become an alpha organism… The Fittest version of yourself.
No excuses, no matter what.

get after it.