Our badass vision

We were once the fittest versions of ourselves, descendants of the baddest mammalian predators to ever live
In the modern world

we choose "progress" in the form of processed foods and pencil-pushing desk jobs, over nutrient-dense foods (nose-to-tail nourishment) and hard work (voluntary physical resistance). Our barbaric forefathers intuitively and selectively prized these ancestral practices to build strength, power, and earth -conquering dominance.

To be certain, this is how our great ancestors fueled their exhaustive efforts... blood burning, can't breathe, heart racing, i'm-gonna-die efforts.
In modern times,

we have access to copious comfort controls and choose to avoid the nourishment and struggle that once made our species strong. Since we've abandoned these ways, the modern world has left us malnourished with an epidemic of declining strength.

What is to become of our legacy in a world of less?

The solution is to recreate our ancestral environment by pulling the fittest 9 lifestyle levers

It's time we honor our ancestors by putting back in what the modern world has left out. The 9 lifestyle levers are designed to create a road map the The Fittest version of yourself.



Our purpose is to unleash the warrior within you by adding weapons to your armory. Weapons such as free coaching, free workouts, and free information

join the fittest empire

Follow our functional strength & conditioning workout program for all levels. The Fittest workouts are designed to help you increase muscle mass, improve movement patterns and create unstoppable momentum.

See our workouts

Feasting guidelines fit for royalty. The Fittest Meal Plan is an example of how to nourish & support your fundamental health, while optimizing your gains & performance. Learn how to fuel your exhaustive efforts with high quality foods. You are what you eat.

See our mealplan

Pursuing The Fittest version of yourself will improve all areas of your life. It will make you a better husband/wife, a better father/mother, a better friend, a worthy enemy

Take massive action, create unstoppable momentum, become an alpha organism... the fittest version of yourself.
no excuses, no matter what.

Get after it

Black mountains background
Man doing a front-squat